Internationally acclaimed English bath luxuries brand and experts in Lavender, Yardley of London, has delved into its iconic heritage for inspiration into its next generation fragrance and bath luxuries collection. For over 200 years Yardley has evolved with the changing fashions and styles and this year is no exception; with new fragrances and designs that emulate its status as one of the best-loved English brands that women can wear and hand down to their next generation.

When Yardley first started business in the City of London in 1770, lavender was the herb chosen to perfume an exclusive range of luxury soaps. Combined with the finest quality plants and oils, English Lavender has been established as the international signature fragrance of Yardley.

From September 2008, Yardley’s highest quality lavender ingredient, grown in the local fields of Kent, will be gently blended into all fragrances for a contemporary twist on an iconic scent. Its signature scent English Lavender will also be noticed for its fresher note keeping it true to today’s styles and trends. The new Yardley range includes English Lavender, Rose and Lavender and Lily of the Valley and Lavender.

Its new beautiful designs reflect the subtle lavender combinations with beautiful hues flowing through each fragrance in a fresh and delicate design sealed with the new Yardley & Co monogram to complete its iconic status for which is has become known and loved.

2008 also welcomes the introduction of a new, delicious fragrance, Iris with Lavender. A distinctive fragrance that is both woody and floral, Iris and Lavender blends top notes of pink pepper and citrus with iris, lavender and ylang ylang with spicy sexy undertones of dry amber, leather and sandalwood to create a beautiful, full bodied scent.

Yardley’s fragrance ranges will include its top-selling soaps, body sprays, eau de toilettes and talcs (RRPs from £2.95) with an extended range in the favourite English Lavender fragrance. Yardley of London is available in Boots nationwide and independent chemists.