The company announces its first Country Director

The Lornamead Group (“Lornamead”), a UK based leading manufacturer and marketer of personal care products, has established its dedicated Indian business, Lornamead Personal Care Private Limited. The Indian operation, currently with offices in Mumbai and Chennai, will provide the platform from which Lornamead will market and distribute its range of global brands to this growing market.

The Indian operations will be headed by Rohit Gothi who has been appointed as the Country Director. Mr Gothi, who has specialist knowledge of the personal care business in India, will be responsible for all commercial aspects of the company’s Indian business. Previously, Mr Gothi held senior roles at the leading company in consumer products including hair and skin care brands, Marico Limited, for 14 years, covering sales & marketing, new businesses & other related commercial disciplines. The key roles which he has held in Marico include Sales Head for Indian operations & business head for Kaya life, the recently launched new vertical of Kaya.

Mike Jatania, Chief Executive of Lornamead says: “India is a key market for Lornamead. Having already started tapping into this growing market, we are now very excited about focusing more specific attention and resource in order to fulfil this business potential. Rohit’s role will be pivotal to this business as he brings a wealth of highly relevant commercial experience within both our industry and this market. With the dedicated resources we now have in place we can truly listen to, and therefore respond to, the market’s needs. “As part of our commitment to deliver the highest standard of service to our customer, we are delighted to bring the Indian operation of Yardley back into our own business.

As owners of this brand since 2005, we understand the quality and heritage of this classic English brand and are very excited about ensuring we can deliver these standards with increased efficiency and effectiveness.” Commenting on his appointment Mr Gothi stated that he is really excited by the brands in the Lornamead’s global portfolio & there is a huge scope for brands like Yardley, Finesse and Lypsyl to make it really big in India. Lornamead, founded by the Jatania family in 1978, has a portfolio of more than 37 brands distributed to over 50 countries worldwide. It specialises in acquiring brands, known for their long standing customer loyalty and tradition that gives them their reputable status as heritage and quality brands. This includes brands such as Yardley, Harmony Finesse, Woods of Windsor, CD, Lypsyl, Aqua Net, Rapid White, Vosene, Handsan, and Tura which can deliver growth, value and sustainable profitability. The group has its headquarters in the UK and offices in Europe, Dubai and North America.