Dubai has a highly established and valuable business in its traditional markets as well as significant opportunity for growth from the development of new markets in the region. Our Middle East platform already has a growing business in the Gulf Cooperative Countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

Dubai also offers significant opportunities to leverage Lornamead's strength via expansion into other territories across the Middle East, North Africa and in the Indian sub-continent. Countries with particular potential include Egypt, Syria, Iraq and Iran, which despite their troubled political histories still retain sophisticated consumer markets with an appetite for heritage brands.

Our experienced sales and marketing teams aim to drive further growth of our Yardley brand across the region and introduce the Lypsyl and Finesse brands to the roster.

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"Our Dubai operation is a gateway to a market of more than one billion people. Our successful international brands enjoy extensive distribution across the Gulf states, CIS, East Africa and the Arab sub-continent as well as the AGCC, Iran and other neighbouring countries."

Raman Ganapathy, Commercial Director, Lornamead DFZ